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Technology should be ubiquitous and invisible, in service of and adapted to the way people naturally think and act. Human-ready technology should be, really, indistinguishable from magic, by avoiding features and components that we have mistakenly accepted as desirable or inevitable:
Put the client at the center: we deliver value, peace of mind, great service
Keep a disruptive mindset: we are not afraid of doing things differently
Are hungry: we are ambitious, self-confident, and keep the highest bar
Walk the talk: we lead by example and do not tolerate any breach of values
Are there for each other: we collaborate and aim for the collective win
Maintain a pragmatic attitude: we build things that solve real-world problems
Stay humble: we keep egos in check, and acknowledge our limitations
Genuinely care: we are always fair, and have deep respect for all individuals
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